● Ghostwriting for fintech founders & financial-services experts
You have the expertise, the product, and the hard-won lessons; I turn it all into content people actually want to read.
Or start with my free 5-day course →
Still a sucker for a good semicolon
Former clients include
The problem
You can explain your product to an investor, a regulator, and your own engineering team in the same afternoon, but for the people you most need to reach, it's a bit more complex.
Hear me out: In a way, founders in finance know too much. The knowledge often lives in your head; in sales calls; in a Slack thread from March. It rarely translates into content that a prospect can read and then walk away with just a bit more knowledge than they had before.
If you're busy running a company, writing every week just isn't realistic.
You're too close to the subject to see what a newcomer doesn't understand.
Agency copy is starting to sound just like everyone else, and your prospects can likely tell.
Finance is a heavily regulated field. Your writer (me) has to know how to dance around the red tape.
Services
Pick one; or stack them. Every asset is written in your voice and published under your name.
Educational email courses
Signature offer
A five-day email sequence that teaches prospective customers how to solve a problem, avoid a costly mistake, or finally understand a complex financial topic. By day five, they trust you and they know what you sell.
See one in action: my free courseEvergreen content
Newsletters, social posts, thought leadership, op-eds, guest articles, and social writing that turn your expertise into a consistent, recognizable voice, month after month.
Long-form
eBooks, lead magnets, research reports, white papers, and case studies that explain difficult ideas clearly and give your marketing teams something substantive to share.
Included in every asset: content strategy, research, editing, and messaging.
Proof
Before ghostwriting, I led content and messaging for some of the biggest names in financial services. Here's where that started.
Featured · Wealth management · Platform launch
Goldman Sachs brought me on to help build a new service platform, Advisor Solutions, from the ground up. The audience was advisors and RIAs seeking independence and growth, people who read fine print for a living.
I directed the full-funnel messaging strategy, voice, and tone, led weekly cross-functional strategy sessions, and wrote every content asset from outline to final copy while the initiative evolved in real time.
Fintech · Global payments · UX writing
OnePay's first-ever international money transfer, built into the app. I led UX copywriting strategy across design, animation, and writing teams, and wrote the microcopy and guidance flows.
Outcome: complex cross-border transfers made simple enough to use mid-errand, with stronger feature adoption.
Insurance × lending · Campaign
A landing page and campaign that turned paid traffic into informed leads. I built frameworks for translating technical lending and insurance products into plain language, alongside legal, UX, and brand teams.
Outcome: a multichannel campaign that improved customer comprehension and strengthened brand trust.
Live sample · Free 5-day email course
The best way to judge an email course is to take one. This is mine, written for fintech founders and marketers whose content gets attention but not enough pipeline.
It's the same format I build for clients. Read it as a subscriber, then picture it in your voice, for your buyers.
Process
You talk. I listen closely, ask annoying questions, and write. You spend about an hour a month on this; I spend the rest.
Week 1
After your free 30-minute consultation, we sit down for a recorded 60–90 minute conversation. I learn how you explain things, what you're tired of hearing in your industry, and which stories you keep telling.
Week 1–2
I turn that conversation into a content plan: the topics, the angle on each, and who they're for. You approve it before I write a word.
Week 2–4
Full drafts in your voice followed by two rounds of revisions. I flag anything that needs a compliance look so your team isn't hunting for it.
Ongoing
Finished, ready-to-publish assets. For ongoing work, we repeat the interview monthly so the content keeps up with what you're learning.
About
And the answer is yes: writing helps me see the world clearly. This world tends to be unclear. Foggy. Diluted. Strange, even. Finance especially.
I've been a copywriter for nearly a decade. I've written 15-character headlines that lived on billboards along the Las Vegas Strip and 5,000-word white papers on topics so esoteric I won't name them here. Along the way I picked up strategy, creative direction, content design, and an eagle eye for editing.
Ghostwriting is where it all comes together. I get to sit with people who know something the world needs to hear, and help them say it well. Where I come from, stories are what we pass down. Your expertise deserves the same care.
Love is divine only and difficult always.— Toni Morrison
Let's talk?
Book a 30-minute call. Tell me about your company, your audience, and the idea you keep meaning to write down. I'll tell you (honestly) which format fits, or if none of them do.
Not ready for a call? Start with the free course: The Content-to-Revenue Roadmap →